Beyond Green Gallery

This year I&A, In­grid Hors­se­len­berg & An­nouk Post, are or­ga­niz­ing the Be­yond Green Gallery for the sec­ond time. The ob­jec­tive is to in­form and in­spire vis­i­tors in dif­fer­ent man­ners in the field of sus­tain­able fash­ion and tex­tile. The Be­yond Green Gallery will be di­vid­ed in­to four ar­eas: the In­for­ma­tion Space, the Show­room, the Ex­hi­bi­tion, and the Swap Store.

The In­for­ma­tion Space of­fers im­por­tant play­ers and or­ga­ni­za­tions in the field of durable fash­ion the op­por­tu­ni­ty to pre­sent and pro­mote their ac­tiv­i­ties. Par­tic­i­pants, are among, others Lec­tra, Schone Kleren, Kun­ste­naars & Co, SJ-Com­pa­ny and Sticht­ing Max Have­laar.

The Show­room is the ide­al spot for vis­i­tors to meet the mak­ers be­hind hon­est fash­ion la­bels. By show­cas­ing items from their col­lec­tions, the cre­ators be­hind the­se fash­ion la­bels will tell their per­son­al sto­ry and an­swer the ques­tion: ‘How can you mar­ket a sus­tain­able brand?’ Par­tic­i­pants are: Stu­dio­Jux, Ri­an­ne de Wit­te, In­tox­i­ca, Bud­dhi, Van Markoviec, CA­REss by Mariëlle Leen­ders and Sa­tara Fash­ion.

The Ex­hi­bi­tion pre­sents fash­ion and tex­tile de­sign­ers who have an in­no­va­tive ap­proach to sus­tain­abil­i­ty. The fo­cus lies on de­signs in­spired by slow de­sign, tech­nol­o­gy and na­ture. Par­tic­i­pants are among others:

• Marie Ilse Bourlanges
• Wi­eteke Op­meer
• Mar­i­an­ne Kemp
• Nan­na van Blaaderen
• Re­fin­i­ty by Fioen van Bal­go­oi
• Mari­na Toeters en Jesse As­jes
• Malouse­bas­ti­aan
• Con­ny Groe­newe­gen
• Malu Ber­bers
• Winde Rien­stra
• Jeroen Wand
• Woes­van Haaften
• Am­ber Dekker

The Swap Store makes the vi­sion on Good De­sign com­plete this year in the sense that ‘swap­ping’ (reusing) clothes is one of the most sus­tain­able so­lu­tions for sus­tain­abil­i­ty. In times of re­ces­sion this con­cept - shop­ping with a closed wal­let - pro­vides vis­i­tors with the ide­al op­por­tu­ni­ty to spoil them­selves with a new vin­tage item. In the Swap Store the pro­ject ‘Worn Relics’ is pre­sent­ed by Ruby Hoet­te.

Pho­tog­ra­phy: Math­ieu van Ek